Marketing begins before the product is produced with things like market research etc marketing is the stage and process you go through to promote/sell a product, service etc.
It raises awareness of the product.
What exactly is involved in a marketing campaign?
Market research (finding out about the demographic) once this is known you consider distribution, price, branding etc this gives you a structure and all the facts to begin brainstorming ideas for the product campaign, things like freebies, sponsors, charitable events, posters, t.v adverts, press attention and so on.
What is PR (public relations)?
It is the communication with the audience/public. This concerns things such as damage limitation, introducing a product, keeping up with relationships...
What is more important, product or marketing?
Both are important to each other as a bad product wont necessarily sell but with the right marketing it would have a lot better chance. For example the Iphone is a very high tech gadget but the public wouldn't necessarily want to buy it just by looking at it but the way it's marketed it makes people believe it is a must have trendy gadget and is the future.
The Marketing Mix:
Is made up of the 4 P's -
. Product
. Place
. Price
. Promotion
Products are a mix of mostly services rather than physical products, there is always the core benefit which is the main product e.g the mobile phone but there is more to why you buy it than just the item, we take in to consideration the brand name, sale support, reliability and so on.
There is also the Product Life Cycle:
Introduction - Growth - Maturity - Decline
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