Price: 97p for 75cl glass bottle
 |
| Perrier bottle |
Promotion: more of an upper class drink, drunk between business men etc, quite classy and sophisticated
..............
Strengths:
- the colour of the bottle is green which is commonly the glass used for red wine, another classy drink
- smooth and curved at the bottom and made of glass makes it stand out from other bottled water
- the logo looks sort of like a fancy beer bottle cap with the fancy font and simplistic design makes it seem like an excellently made product.
Weaknesses:
- being that the bottle looks an awful lot like an alcohol bottle people may mis read the bottle for an alcoholic substance and deter people from buying it
- although perrier has made a good well know name for itself you still don't really know what it is, as it's seen in bars which most bottled water isn't and the print on the packaging says nothing about it being a mineral water until you read the small print
Opportunities:
- perrier could introduce a still water to boost it's sales and bring in a wider audience
- do a re branding campaign but still keep the sophisticated look about perrier but maybe make the still water a little more appealing for maybe a 16- 20 something target audience
Threats:
- perrier have done really well with keeping continuity of a strong brand image despite their one big knock back in 1990 but not so long after they were back on track and had their name back, but considering times are changing, there is resection etc. people aren't going to want to pay out for a bottled water just for the brand, so prices is a threat
- they have so much competition now with Danome: Evian and Volvic who appeal to both a female and male demographic and he working class
No comments:
Post a Comment