Blockbuster campaign Justifications

The reason we initially decided on putting a lot of focus on ‘comedy fans’ was because that genre is hugely popular right now among all ages and by strategically placing images of comic actors around would really entice people to scan the codes and look further (QR sticker codes). We thought rather than having something quite boring that has already been done, we’d try something new and brave that we think would work really well as most audiences are intrigued by the un known.

I think we de constructed the main problem that blockbuster have rather well as the real fact of the matter is people now a days wont go to the shops to buy a DVD they will watch it illegally online or use the ‘on demand’ feature on TV’s so this is why we came up with an on demand blockbuster channel. Also now that people are more into games than film we put a huge focus games online, by using social networking to target a younger audience who spend an average of more than 50% of the week online and playing games.

Our advertisements we worked on to be used from start to finish of the campaign were suppose to be iconic and sort of classical conditioning method by using a simple sketchy design of a game controller/tv/food and pairing it with the blockbuster logo so that people begin to associate the brand with big parts of their life, games and tv etc.

Although they did look in a way bland, this was only because it was suppose to be subtle and make you think, opposed to the usual bold in your face advertising.   

The reason for advertising the launch of the on demand channel so late in the campaign was so that it was fresh in your mind on the day its available rather than forgetting about the channel after its initially been advertised so far before you can even access it.