'Laugh It Up' Product Proposal

Product description:

Our product is a comedy festival, with teasers on T.V. supporting upcoming comedians as well as well known ones. The festival will last 5 weeks, but it will tour around a few locations so people in different local areas can attend/apply to be part of the show. The teaser ads will be around 2 minutes long of an upcoming comedian telling a few jokes, with the ‘laugh it up’ website address at the bottom and will appear after comedy programmes on T.V. Our comedy festival will be called “laugh it up” and we will design tickets, posters, logos etc.

Target Audience:

Our target audience will be people aged in their late teens to mid 30’s. This will be for both genders. People who are into comedy, like to support smaller acts and like to go to events etc.

Competitive Environment:

Our competitors would be other festivals that are out there already, such as Manchester Comedy Festival, Greenwich Comedy Festival etc. We would combat this by hosting our even in winter, as most are held in summer and good weather is not essential for comedy gigs. Also, not as many events happen in winter so people will be looking for things to do without making audiences choose between a comedy and music festival for example.

Proposed Price:

Tickets will be priced around £10-£40 depending on which show/evening they wish to see.

Place/Distribution:

Tickets would be available from sites such as Ticketmaster, but also we will create a website for ‘Laugh It Up’ festival where customers can also buy tickets from.

SWOT Analysis:

Strength: A strength about this idea is that it appeals to a wide target audience.

Weaknesses: A weakness is that it is not completely original.

Opportunities: An opportunity to expand could be that the even could be held in different countries.

Threats: Threats would be if we did not sell enough tickets, the show might not be able to happen.

Laugh it up presentation

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Campaign Strategy: Task Six 

In response to the creative brief the strategy will involve a complete re brand of the current brand identity to give a more modern message to wide range of demographics.

Our aims with the re branding of the cultural Olympiad are to re shape the whole look of the events advertising materials and how people are accessing them.

We have re designed the logo with more of an independent look to the actual Olympic games logo so people can distinguish between the two. It’s a lot brighter with more colours that stand out to make it more visually appealing than the original, which has a younger look to it as the target audience is students.

We will be using a lot of print based advertising materials. We will place posters/leaflets around colleges/university’s/schools as this is a good way of getting the logo seen in which case people will hopefully see it and start asking/talking about the event.

One of our biggest aims is to successfully viral market the event. Bringing it to social networking sites, banners on websites, mail outs etc. this will hopefully work well in our favor as this demographic use the internet on a regular basis and will more than likely see it.

The Olympiad tour bus will be a real statement piece in this advertising campaign as it will be hard to miss with the colorful logo, freebies, and mega phone. The theory is people love freebies and hype and this is something that has all of that. We’ll place it in major cities like Manchester, London. Birmingham, Portsmouth, Southampton, Cardiff etc. in city centers, the beach where it will be un-missable to crowds.