·      Museums and galleries·      Music

The cultural Olympiad: Task 1

The actual concept

The idea is an ongoing festival spread over 4 years an ‘Olympiad’ consisting of different genres as shown above. It is suppose to be the creative more art side of the Olympics so that people who are not so interested in sports have something to relate the Olympics to.

The website:

The cultural Olympiad hasn’t actually got its own website. It is a link on the main London 2012 Olympics website. It’s hard to find even on that website as it doesn’t actually have one of the main tabs at the top of the page, you really have to look for it under the ‘get involved’ tab.

So the fact that it hasn’t got an actual website is already a downfall as people cant just search for it to get information.

 There are 7 different sectors of the festival:

·      Art

·      Film and digital

·      Literature and libraries

·      Outdoors and events

·      Theater, dance and comedy

The marketing problem:

Most people have not even heard of the cultural Olympiad. This is because it is not being marketed properly. The people organizing the event said that they are doing this more for young people but they are not showcasing it to them. With all the social networking sites that kids are now on most of the time haven’t covered the event what so ever which is their best window of opportunity to get the event out there to the right audience.

SWOT analysis

Strengths:

It’s a good idea, connecting a creative side to the Olympics as well as worldwide sports.

Weaknesses:

It’s not that interesting unless you actually have an interest in the type of event going on

Opportunities:

It’s a good idea and if promoted more im sure they would get a big following of people who would really get involved not only to attend but actually want to take part

Faults:

The branding and advertising is all wrong and really the way the whole event has been put together.