Focus group

Our product is a comedy festival

There are 3 different concepts to the whole product

. The competition

. The festival

. The programme

The competition:

So the festivals performers will be chosen through a competition.

You enter through the website by uploading a video of yourself doing a 2-3 minute standup piece which will then go into the gallery in which people can vote for you.

Clips of uploaded videos will be shown as teasers in between programme’s on channel 4/E4. It will give the web address and come up with txt that says vote.

The festival:

Will have 8 venues 12 acts including a headliner at the end.

There will be drink tents, merchandise, small stages with live music and so on.

The programme:

Favorite acts from each venue of the festivals will be then chosen to perform on the laugh it up programme aired on channel 4

This is where you can look at new talent, vote, enter yourself, buy tickets and so on...