Evaluation of focus group

The focus group we were given were not the most responsive but the few comments we did get were helpful and positive, we didn’t have any negative comments only questions that helped us realize things we didn’t know to begin with. So we could re-evaluate some aspects of the product and come back with a good reason.

They told us which big acts they would like to see headline the festivals such as ‘Jimmy Carr’ and a few others.  They liked how the ticket, wristband and website all keyed in with a similar colour scheme to give an overall look for the product which we thought about when designing so we were pleased they picked up on it. They also gave some advise on the ticket and how we could change the grey to white to make it brighter and more appealing but still key in with the style of the website and general design.  

Nearly everyone in the group said they would go to the comedy festival but only a few would travel more than 20 miles to see it.

When looking through the feedback from the questionnaires, we took into consideration their views on the colours, price, and designs. And will then adapt their comments to the new improved product proposal.

We feel that our focus group went well and we received some useful feedback.