BlockBuster research file

The problem:

It never moved forward with technology, it relied on its brand name and regular customers to keep it going. The times are changing and like most video stores they eventually close down due to the fact there are now more accessible easier ways of renting movies.

Target audience:

Middle-aged people who aren’t as up to date with modern technology will still use the stores. As for the younger generation who find all kinds of ways of watching films they will need to be targeted and shown that you can watch films easily on blockbusters new and improved ways of renting films and games.

Action plan:

We need to promote the new ways of renting, advertise the fact that blockbuster are now online and TV.

Younger people view all different media platforms regularly especially social networking sites so these are the websites to advertise on, banners, links, mail outs etc. showing how you can trial games online and rent movies.

Middle aged upwards tend to watch TV in the early morning and evening so TV ads would be an advantage, promoting their on demand style TV channel where you can rent movies on your own TV so traveling to the store wont be necessary, more convenient for elderly people and parents. 

As well as promoting our new TV channels and online ways of renting we still need to advertise our original stores.