Cultural Olympiad: Task 2 - Target Audience

The cultural Olympiad is an ongoing four-year event covering all forms of art, music, design, dance etc. It’s targeted demographic is mainly ‘young people’ but also would capture the interest of others interested in the genre of art. I think they have targeted this audience, as they are young and willing to try new things, and often have more spare time.

As it is the cultural Olympiad it’s trying to draw in people from all different cultures, nationalities and all types of people. You will find all sorts of people in universities and colleges as people come from all over the world to study in the UK. The fact that the events aim is to inspire young people, targeting and marketing to colleges and universities is perfect for advertising the event.

There will always be different social groups, especially in educational environments as students are studying a mixture of subject so tend to fall into that subjects social group. The cultural Olympiad offers a range of subjects such as art, libraries, music, film, outdoors and events and so on. So you need to appeal to each category and tailor the marketing/advertising to each cultural group.

The most likely range of people to attend these events will be art and creative students which is what they are interested in.