Campaign Strategy: Task Six 

In response to the creative brief the strategy will involve a complete re brand of the current brand identity to give a more modern message to wide range of demographics.

Our aims with the re branding of the cultural Olympiad are to re shape the whole look of the events advertising materials and how people are accessing them.

We have re designed the logo with more of an independent look to the actual Olympic games logo so people can distinguish between the two. It’s a lot brighter with more colours that stand out to make it more visually appealing than the original, which has a younger look to it as the target audience is students.

We will be using a lot of print based advertising materials. We will place posters/leaflets around colleges/university’s/schools as this is a good way of getting the logo seen in which case people will hopefully see it and start asking/talking about the event.

One of our biggest aims is to successfully viral market the event. Bringing it to social networking sites, banners on websites, mail outs etc. this will hopefully work well in our favor as this demographic use the internet on a regular basis and will more than likely see it.

The Olympiad tour bus will be a real statement piece in this advertising campaign as it will be hard to miss with the colorful logo, freebies, and mega phone. The theory is people love freebies and hype and this is something that has all of that. We’ll place it in major cities like Manchester, London. Birmingham, Portsmouth, Southampton, Cardiff etc. in city centers, the beach where it will be un-missable to crowds.